Within mature markets for beer such as western Europe, brandowners can use aluminium beer bottles to increase shelf impact and drive value sales. Recent beverage industry trends have placed package design and labeling into the spotlight since consumers are attracted to visually appealing package design that align with their sustainability interests in both alcoholic and non-alcoholic drinks.

These are some of the reasons why the young entrepreneurs, Florian Schmisl and Simon Gstrein at the Bäckelar Brewery in Sölden (1.400 m) turn to aluminium beer bottles for their main product: Sölsch. The slim and tasty beer made after the Kölscher brewing style is a local brewed product with a clear regional reference and high recognition value.

The next generation of consumers are more and more conscious about brands’ values than ever before. As companies embrace circular economy principles, designing packaging with the overall environmental impact in mind is critical to brand loyalty. Aluminum is 100% recyclable and around 70% of aluminum in circulation today is from recycled material. Moreover, as aluminium is a permanent material, it has excellent environmental credentials. Permanent means that aluminium recycles forever. When aluminium products reach the end of their useful life, the materials are simply collected and recycled, again and again, with no loss of their inherent properties and so will always be available for future generations.

Florian and Simon are proud to unveil this aluminum beer bottles that keep Sölsch beer cold and fresh for a perfect serve every time. This innovative engaging,and differentiated packaging, manufactured in Italy by Tecnocap, would create a smooth drinking experience, cold sensation, a stylish look and environmental benefits.

The benefits of the aluminium bottle include:

• Premium look&feel
• Shatterproof, unbreakable and durable (perfect for ecommerce and delivery)
• Excellent UV light barrier properties
• Lightweight for lower transportation costs
• Rapid chilling and cold longer